The things in a marketers toolbox are of the most important things in their lives. These are the tools that they live and die by. Some people have tools for monitoring keywords in search engines. Other people have lists of wordpress plugins. Still others have lists of social bookmarking sites.
The truth is every successful marketer has a list of tools. The most successful marketers however, have a free lead capture page.
Before I get into lead capture pages and the tools required to create a free lead capture page I want to recap on some things you should already be aware of.
One of the most talked about tools is the splash page. I have explained before that a splash page is a graphic that allows a viewer to make a decision whether to signup to a service or not in seconds flat. The truth however is splash pages are only effective if they are targeted.
If you are using splash pages to advertise other credit based marketing systems then you are targeting. The reason is because you are showing exchange splash pages on exchanges. However if you have something to advertise other than exchanges, splash pages have a LOT less of an effect. This is where a lead capture page comes in.
No tool should be more important to a credit based marketer than that of a free lead capture page.
What is a free lead capture page
A free lead capture page is nothing more or less than a splash page, with a subscriber form, contact form, or auto responder form embedded into it. Unfortunately however, this means that a free lead capture page requires some html.
That’s unfortunate because a lot of marketers have no idea about making webpages or modifying the code of a lead capture page. That is where a free lead capture page generator comes in. A free lead capture page generator takes all the html side of things out of making your free lead capture page.
Basically a good free lead capture page generator is a system that allows you to select from predefined templates, modify the text and images to suit your needs, and add your own forms to it.
Unfortunately there are not a lot of good options when it comes to free lead capture pages generation. In fact most tools that exist are paid lead capture page generators not free lead capture page generators.
However there does exist one tool for a free lead capture page that stands out well above others.
Free Lead Capture Page Generator
I refer to this tool as the free lead capture page generator. The real name of the program is the 90 second squeeze page. This free lead capture page generator is a 100% free to use service.
Upon logging in to the free lead capture page generator you are presented with a button that says create new page. When you click on that you are brought to a form to create your free lead capture page.
The first thing on the form you are presented with is a place to name your free lead capture page. The name really doesn’t matter except it should be descriptive enough that you know what you created it for.
Next on the free lead capture page for you are presented with five different templates to chose from. Pick whatever one you prefer for your needs.
Then comes selecting a headline for your free lead capture page. Your headline is what grabs peoples attention. It should be short sweet and get right to the point. The headline of your free lead capture page is very large text so be sure to chose your words wisely.
The next option is where you decide what type of content you will have in your free lead capture page. You can chose video, picture, bulleted list, or none. For a picture, you should use an image of yourself. I have never found a reason to chose the none option when creating a free lead capture page.
If you have a bit of know how, or find a bulleted list is not up to your standard, the bulleted list option for creating a free lead capture page is a little misleading. Actually it allows you to input any html. You can use this for paragraph text, floating images, pictures, or whatever else.
Whats best is when creating your free lead capture page with this option is that you also get a html editor similar to the one found in wordpress, so you can bold text and do simple things like adding images without technical know how.
The last option for creating you free lead capture page is adding your auto responder code. The great thing about the free lead capture page generator is if you don’t use an auto responder you can paste any form code their.
You could paste a download button code onto your free lead capture page, or you could use a standing email based form on your free lead capture page. If you use a wordpress email subscriber plugin, you can visit the signup page and copy the form from your source code to paste into your free lead capture page.
This is a very flexible free lead capture page generator. That is why although I said I was going to explain other methods of creating a free lead capture page, I really think this is the only method worth mentioning. Its a totally free service and it creates very customization free lead capture pages while at the same time being easy enough for first time marketers.