Google vs Facebook the untold truths

Google vs Facebook

Google vs Facebook

I read an article this morning about Google+ and how despite the best efforts of Google, Google+ will never be able to compete with Facebook. The article was posted on network world and titled Why Google+ can never compete with Facebook. Its articles that I see all over the internet these days.

These people have no idea what they are talking about. They are not wrong, however they are not right either. The problem is they have the wrong belief and therefore they are drawing the wrong conclusion. The truth is, Google+ is not competing with Facebook. Its a VAST misconception to think it is. People keep criticizing the Google+ social network because they don’t understand why it exists. They think its just an expansion of the Google advertising network and therefore Google doesn’t get how to be social. Once again they are not wrong, but they are not right either.

The experts, as usual, don’t have a clue what they are talking about. So let me help you out and explain whats really going on in the world of Google.

How Google got its start

Google started out with one goal in mind, to create a better search engine. They absolutely achieved that. Try as other companies may, no one has been able to touch the Google search engine. Google succeeded in becoming the number one search engine. In the process they grew into an advertising network. What better a way to make money that turning your search engine into an advertising network? As the advertising network grew, so did Google.

They still had the same ultimate goal at that point, to create the best search engine for the user. However soon after that goal changed. Google went on the stock market. No longer did they answer to an owner of a company, but a board of directors whose goal is to make money.

Now anyone who understand the stock market and any industry, understand that you don’t change the goals that made a company successful. Those same goals are as true today as they were when Google started. However the methodology changed. No longer did they want the best search engine for the end user, now they wanted the best search engine to increase there advertising network.

Google for small business

To do this, they stopped trying to make the best search engine for the end user, and tried to make the best search engine for the small business owner. Now of coarse the ultimate goal was about money, but this is how they achieve their ultimate goal, by being the number one search engine for small business owners. As I said the ultimate goal is the advertising network, but they are trying to achieve that by being the number one search engine for small business owners.

They achieved being the number one search engine for small businesses, and in the process became the number one advertising network at the same time. They had maintained being the best advertising network until Facebook grew to the size it has. Facebook has become a serious threat to Google maintaining being the number one social network.

Facebook for SEO

What happened is small business owners learned rather than trying to figure out the tricks of search engine optimization to build free internet traffic, they could turn to a more personalized method of marketing. So they started joining the Facebook social network so they could interact with other business owners, potential customers, current customers, and build a successful business. It worked. Not only did it work it became the trend.

Soon after this method of marketing worked for small businesses, every business and industry started doing it. This is what caused Facebook’s massive growth and why Facebook has grown to be a advertising network that competes with the Google advertising network.

Google the social search

So now Google has to deal with this new threat. People think the answer Google has come up with is to create a competing social network – that social network being Google+. This is the wrong conclusion. Google is not using Google+ to try to compete with Facebook. Google is trying to do the same thing that made Google successful, create the best search engine for the small business owner. However to do this, now they needed to create a social search engine.

THIS is why the Google+ network was created, to make the google search engine a social search engine.

Google introduced features that facebook can’t dream of. Google added a +1 button to every single search result. Those users who do use it help rank search engines while at the same time personalizing their own search experience. Not only did Google add a +1 button to ever search result, they made it so if you have a google+ page, you can see in the listings who +1′d your page.

facebook trashed

facebook trashed

They added tools to monitor your social effects of your website to the google webmaster tools section of their website that works in absolute real time because the social network itself is owned by Google. Facebook and twitter have tried to team up with Microsoft Bing, but because Google’s search market share is seemingly untouchable, that has had little real impact on the company.

See the Google search because of Google+ has become social.

Google also created what is called Google hangouts. This is quickly becoming a hit by all sorts of professionals. Google hangouts allow you to hold a group video chat. This can be used by companies to hold open communications with customers, a place where business can get feedback from people in realtime, and its also quickly changing media companies. Radio stations are using it to hold realtime chat while on air. Online broadcasters are using it for the same reason. Recently President Obama used it to hold a hangout, as did republican candidate Mitt Romney.

Ultimately what is going to happen, is companies are going to see more and more social features in the search engines and start asking why they need facebook anymore, all the marketing tools for both search and social are in one place. They can interact with the users and drive results right from the google search engine.

No its not yet at this stage, right now its a social network with a few social features added to the search engine and webmaster tools, but as google perfects the merging of all their sites, its going to be one giant advertising network, that Facebook won’t be able to touch.

The Google+ Network

Whats even better is Google has been setting up for this quietly for YEARS. They have tried it and failed a few times in the past, but this time is different. Now all the pieces and moves are in the right place. They own the number one user operating system for smart phones. This means they can seamlessly integrate their social networks on hundreds of millions of people’s phones with simple updates and they can sell new phones that already have circles installed. We have already begun to see this happen, cell phone commercials have begun to promote “circles of friends” as a feature.

This is all only the beginning. Google not only owns the number one search engine, but also the number one video search engine which happens to be the number 3 most visited website online, that of YouTube. Google has the pieces in place to tie in the Google+ into cell phones, the search engine, and your YouTube video’s, the YouTube search, Google documents, Gmail, and so many other services.

Its going to come to a point where if you use something owned by Google, you are going to see the google+ interaction.

Goodbye Facebook

When that happens, the reasons to stay on facebook are going to become less and less. Being social is not about innovations as many seem to believe, its about…. being social. People joined facebook because their friends were there. Innovating the social networking experience is not what is going to bring people away from facebook, its by making it easier for people to be social.

Google is doing this by integrating social networking with all the most popular of sites on the internet. They are bringing social features to sites in ways that have never been able to be done. Its not the innovative things they are bringing to social networks, but the integration of being social everywhere with one site. Facebook can only integrate through partnerships, google owns almost every tool people use outside of facebook.

Short term it may seem that Google+ can’t compete with facebook, but Google+ won’t be what takes down Facebook, its the google network that will.

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12 Responses to “Google vs Facebook the untold truths”

  1. Dan Reed | internet marketing secrets says:

    Very well thought out and presented, Bruce, well done. Personally, I have always only used FaceBook to interact with family and friends. I have been on Google+ about since it’s inception and realize what the Google machine can do for me in business and plan to take advantage of anything they are offering (ok, with the exception of Adsense)……:)

    • viraladmin says:

      Hi Dan thanks so much for the comments. I use all the social networks I am on for business use.

      I have been on the Google+ social network since the day it was released. I am constantly offering Google advice to make it better via the feedback suggestions – some of my recommendations if implemented would in my opinion be some of the most useful and innovative of features.

      I don’t use all of the Google services (there are 60+) but I do use all the ones that make sense to me. I have no doubt Google is going to do great things with Google+ as long as they listen to the users.

  2. Mark says:

    G’day Bruce,

    yeh I posted a similar story on my own blog about some of the enormous benefits G+ offers. I also posted it on social media.

    Many of the comments I got back showed just how determined many people are to see it as a FB vs G+ issue. They seem completely blind to the bigger picture.

    I was quite surprised to hear how rabid some of them were. Which left me wondering “Do they work for Facebook? Do they actually like Mark Z?”

    They also seemed to take it really personally.

    Well, I guess that just makes it easier for the rest of us who get G+

    http://makethemclick.com.au/library/social-media-marketing/why-every-business-needs-a-google-plus-page

    • viraladmin says:

      Hi Mark,

      Welcome to the site! I have not experienced any negativity from this at all but I will admit I actually interact on Google+ whereas on facebook I just post links to news and don’t interact so much so I wouldn’t have the same level of personal interaction.

      A lot of people do however seem to want this to work for Google and a lot of others are very worried about Google and privacy.

      Sadly there are a LOT of die hard facebook fans. I figure they will come when they find all their friends abandoning facebook.

      I will check out your article and leave you a comment tomorrow. Hopefully I will see more of you as time goes on.

      viraladmin recently posted..SEO the way Google and Bing want itMy Profile

  3. Richard Brooks says:

    Hi Bruce
    once again proving that the ‘obvious’ is not so obvious and that ‘common sense’ is not so common!

    Anyone spending a significant amount of time on both networks should see the startling difference!

    I am G+ all the way and I am already seeing an improving trend in the results returned via Google and it’s personalisation to me. Like you I think anyone comparing the two sites is comparing apples to blowfish!they have similarities, (apple and blowfish both organic!)but there the connection ends.

    Personally I think Google are very clever, soon the benefit to Google account activation and all that is provided by that will so out-way the connections available by FB that we will see the true growth of the Googleverse revealed!

    nice article…

    will be interested in seeing what comes next.

    • viraladmin says:

      Richard Brooks,

      Thanks so much for the comment. Love the analogy of apples to blowfish and both being organic. Well said my friend!

  4. Marla Hughes says:

    Bruce,
    You nailed it. I usually put it much more briefly without the deeper explanations you supplied. My comparison of Google+ with Facebook and Twitter is that they are social networks with search functions within the network itself while Google is a search engine with a social network attached. Two different models, with totally different results for search and for business interaction with clients online.

    • viraladmin says:

      Marla I could have put it briefly, but the drawbacks would have been great. What kind of an article does being brief make. I could also read a news article and sum most up in two sentences but that wouldn’t make for a good news story. Also most facebook users, need to know the background to fully understand why Google+ is not competing with facebook.

      As for the twitter thing, well I don’t actually think google or facebook can compete with twitter. The truth is its like thinking a convenient store can replace a supermarket, or a supermarket can replace a convenient store. There is true power in 140 characters because of its simplicity.
      viraladmin recently posted..SEO the way Google and Bing want itMy Profile

  5. melisa beliwicz says:

    The problem is that people will always compare a new product/service to what they are already familiar with. Until that new service creates its own niche in their minds it will be describes as “like XYZ but not as good”

    If you took Coke a cola back in time and gave it to cave men they would probably complain it was the worst tasting water they had ever put in their mouth.

    • viraladmin says:

      Melisa You are 100% correct. Sadly I think Google+ has created its own niche, others just don’t see it or realizing it cause theey are so in love with facebook vs google+.

      Over 130 Million people using google+ says a lot.
      viraladmin recently posted..List of rss ping servicesMy Profile

  6. L.C. Smith says:

    Your clarification of Google, Facebook, social marketing, advertising etc. is great!

    Many do not understand the motive of business. There are various markets, methods to reach those markets, and trends that demands which get that market’s attention. The first law of business is “Supply and Demand”, find the demand and supply it. That is plain and simple.

    E-Commerce or Internet technology has changed the entire world of running a successful business. Internet communication tools, email, cell phone text messages, web sites etc., require continued upgrading and modifications.

    E-Commerce enables small businesses to do huge things with the capabilities of technological commerce, developing, marketing, selling transactions and servicing of products and services. Google is doing nothing other than what large corporations like General Motors took too long to adapt to, constant changes.

    We provide information about the components of E-Commerce at our blog, http://smithglobaltrading.com/ecommerce_blog, to inform the small business owners how to understand and operate in this new era of technology.

    There is truth to the quotation “If you continue to do the same things and expect different results, you must be insane!” This type of information you provide is valuable for people to see the true story of how things really work.

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