How to use a traffic exchange

traffic exchange marketing

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Traffic exchanges are a great way to get unlimited free traffic. This type of traffic can be extremely high quality and very targeted if you know how to use exchanges. Unfortunately most people don’t understand traffic exchanges, and thus never see the benefits from them.

Although there are actually a multitude of different types and styles of traffic exchanges, most people relate traffic exchanges to surf exchanges. This article is a miniature guide on how to using surf exchanges to get high targeted traffic to your website, blog, or business.

What is a traffic exchange?

A traffic exchange is a type of marketing membership website in which website owners exchange traffic with each other. The websites usually work on a point based system.

What this means is that a website owner must view a certain number of other websites to earn a credit, then that website owner can have their own ad displayed. For example a website owner must view 3 other websites on a traffic exchange in order to earn one point.

After the website owner has earned a point they can exchange that point to have another website owner visit their site. Different exchanges have different exchange ratio’s as well as various different bonuses and options that are controlled by the traffic exchange administrator.

Why do traffic exchanges have a bad reputation?

Traffic exchanges have a reputation for delivering non-targeted traffic that doesn’t really convert to sales. Most people try to attribute this to a fundamental flaw in the concept of the traffic exchange.

People have this vast misconception that traffic exchanges are filled with people who only want to get traffic to their own websites, thus not caring about the other websites they are viewing. This is somewhat true, but its only true because people don’t know how to properly use the traffic exchange.

Traffic exchanges have two very specific uses. The first use of a traffic exchange is for the affiliate marketer. As an affiliate marketer you can find a vast amount of targeted traffic if you are trying to sell the correct products. The second use of a traffic exchange is using the exchange to funnel traffic to a mailing list or blog subscriber list.

What products convert on traffic exchanges?

Well we already know that the majority, if not all the members of a traffic exchange are there because they want more traffic to their websites and more leads into their business. For this reason, traffic exchanges can deliver very high targeted traffic if you are promoting traffic building and SEO tools. This can be anything from marketing ebooks to SEO software.

Can you think of a better way to sell products to marketers than to go to the sites you are assured marketers will be?

How do I funnel traffic from a traffic exchange?

The biggest reason for using a traffic exchange isn’t actually about making sales, its about funneling traffic. What funneling traffic means is getting a person off the traffic exchange and onto your mailing list or blog subscriber list. This is a highly effective use for traffic exchanges and something nearly anyone can do.

In order to funnel traffic from the traffic exchange you need to keep in mind that the members of the exchange are not looking to spend a lot of time on your website, after all they are really there to get traffic to their own sites. So what you have to do is give the visitor something that they can signup for at no cost, and read more about later.

So if you own a website that sells makeup for example, rather then having users land on your where they can buy makeup, instead you want to present them with a single page that encourages them to sign up for your mailing list. To do this you create a page that says something to the effect of “enter your name and email to get updates on the newest makeup products, tips to applying makeup, and beauty articles.” The type of page used for traffic exchange marketing is called a splash page.

What is a splash page?

Correctly stated a splash page is a single compact webpage that presents key points on reasons to buy, download, or signup to something. With any traffic exchange, splash pages that encourage a user to signup or subscribe to something always work best.

A splash page should allow a person to make a decision in under 20 seconds and the faster they can make that decision, the more effect the splash page is. The reason for quick decision making is essential because with a traffic exchange a user will only stay on your page as long as they are required, as defined by the traffic exchange admin.

How do I create a splash page?

A splash page should be a maximum of 775px by 500px and a minimum of 500px by 300px. Some people use a single graphic that opens up to a new website when clicked, other people use a graphic that has a subscribe form embeded, and still others do the entire page in html. - Do it Yourself Advertising Design!


You can see an example of a splash splash by checking the Unlimited free traffic splash page.

Another thing to keep in mind with splash pages, is they are a great for self branding. Basically all you need to do is make sure whenever you create a splash page, include a picture of yourself and a caption to that picture with your name. This brands yourself into peoples minds. Every time your splash page is displayed, they see your face talking about your topic. This certainly helps you define yourself as an authority.

Are there any services that will help me create splash page?

The splash page you just checked out was created using a service called AdKreator. AdKreator is a site that allows you to create all sorts of different ads for your marketing efforts. It allows you to create header graphics, banners, button banners, and all sorts of other advertising materials. One of the materials in allows you to create includes splash pages.

There are two options for creating splash pages. You can select blank templates and create the entire thing with your own graphics, or you can select premade templates. Selecting premade templates allows you to simply modify the text already on the screen, input your own logo’s or personal images, and then save and use them.

How many traffic exchanges should I use?

This is the part that discourages most people. To be truly effective with traffic exchanges, it takes more than surfing one or two exchanges. You want everyone to see your ads no matter what traffic exchange you are using. So ultimately you want to be on as many traffic exchanges as possible, as well as the most popular and active of traffic exchanges you can find.

How much time does it take to surf traffic exchanges?

The truth is that although traffic exchanges bring unlimited free traffic, its also true that not everyone has the time required to surf all these exchanges. For that reason exchanges allow you to upgrade memberships to make surfing faster. The fee’s are different for each exchange and is based on the administrators configuration. Most traffic exchanges also allow you to purchase points that you can assign to your sites without viewing anyone else’s sites.

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8 Responses to “How to use a traffic exchange”

  1. [...] an article about using traffic exchanges to build unlimited free traffic to your website called How to use a traffic exchange. Today I am doing a followup article on how to increase your productivity on traffic exchanges by [...]

  2. Steve @ says:

    Hey Bruce – I used to be a nut about these, and got caught in the 12dailyPro scheme. Don’t have much use for them now, as I’m developing this magnetic perpetual motion energy generator – power your house for free!! … should last 100 years, cost bill be less than $8,000.

    • viraladmin says:

      Hey steve, I must ask, what does a magnetic perpetual motion energy generator have to do with traffic? Traffic exchanges are not schemes, they are a method of getting traffic.

      No matter what you promote or sell, you need traffic. I don’t understand how you can say you have no need for a traffic generating method. I have used traffic exchanges to build leads and make sales in all sorts of different things.
      viraladmin recently posted..Increase your traffic exchange marketing efforts over 500%My Profile

  3. [...] and all credit based advertising solutions. You can read a bit more about splash pages on my post how to use a traffic exchange but I want to again point out that the best way in my opinion to make a splash page if you are [...]

  4. [...] to get the traffic you need to succeed. What are Free Traffic Exchanges There are thousands of free traffic exchanges online …the best ones for your needs. Free traffic exchanges are a great [...]

  5. Randy Fountain says:

    I think you have done an excellent job in outlining Traffic Exchanges.
    I own a Traffic Exchange, and I wrote a similar article, but yours is much better lol.
    I wanted to add that Banners and text ads, are also available on TEs. Not sure why really, but over the last several months, banners seem to be getting more clicks than ever. Few members use banners, so it’s much easier to get your banners seen by surfers.

    Good you mentioned splash pages, they are effective for sure. I see many using Long sales pages, which isn’t a good idea. As you said, since you have a short time frame, using a splash page will be much more effective in capturing surfers attention.

    • viraladmin says:

      Randy, Thanks for the comments.

      Actually you will find when I come out with my post explaining self propelled marketing I will remind people of this on all the various types of exchanges.

      Visual graphics and text links always deliver the best targeted traffic because no one is required to click them, so when they do, it means they want to see whats up.

      Are you on google+ by chance? I would love to speak with you about your traffic exchange.
      viraladmin recently posted..Easy Traffic from Advertising CoopsMy Profile

  6. Randy Fountain says:

    Hi Bruce :)

    I think I’m on Google lol.

    I’ll search for you and see if we can connect.

    If you use Skype, my user is arthouse44

    haven’t checked out you blog lately, so my bad of the
    late reply lol.

    plus I see I didn’t click the Notify me via email box, but will
    this time.


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